Module 2

Last week the Digital Dream Team spent time completing module 2 for the group project. This consisted of making an internal and external analysis and SWOT of the industry and Netflix specifically.

 Our group split up different sections of the paper as following:
           
              Kate: External market products, consumers, size and trends
                        Internal organization history, products, growth, security, pricing and marketing

              Damarley: External uncontrollable factors, competitive analysis
                                Internal infrastructure

              Ana: SWOT analysis and chart

Each individual worked alone on each part but we all edited each others sections using google docs to organize our paper. We met twice to go over our presentation and look at our paper as a final product. We made sure all our sources were cited correctly and we peer reviewed the paper to make sure it flowed well and had no grammatical errors.

Our group gained a lot of insight into the industry and Netflix specifically when doing this portion of the project. Knowing where the current market stands and potential growth or declines in the future help set up how a company should go about trying to remain successful. Netflix has done a remained fairly stable in the market place and is among the top three competitors for the industry.

Looking further into Netflix' history and internal structure gave our group a better grasp has to what the company did will and what it needed to improve on. We began to develop a sense of the type of consumer's Netflix had and let us have a visual outline of where we wanted the marketing plan to go.

Digital Dream Team

This week, all group members met Monday, February 11.  During this group meeting we put the work that we assigned to one another for the Web Analysis, and worked on the second part of this presentation as a whole.  We had a quick meeting before our presentation in order to go over the final points we were to make for the presentation.

Our team has also met for a couple of hours this week and have started to work on the second part of the Web Analysis.  During this session, we brainstormed ideas and came up with the main important points we plan on discussions for this assignment.  We also did a little  more research on Wanelo in order to find out more information about how the website works, which will ultimately lead us to a better website analysis.

Over all, the Digital Dream Team continues to constantly keep in touch through Google Docs, set up meetings, and text messaging.  Our communication with one another is important in completing all projects through out the semester.

Website Analysis Project

Although it was difficult to meet given the recent weather conditions we managed to meet on Thursday January 31, 2013 and decided as a group that we would do our analysis on the website Wanelo.

We divide step one of project evenly among all us while still staying connected via Goggle docs. Kate handled the business model and Damarley worked on the website’s infrastructure while Ana took care of Wanelo’s website optimization. We were able to review and critique each other’s work and stayed in constant communication using Google docs to ensure that we all stayed on the same page and that our paper was flowing uniformly.

As a group we came together again on Friday February 7, 2013 and worked on step two of the project. We gathered our components from step one and had a final group discussion on the overall assessment and effectiveness of Wanelo.

Dream Team Work Week #1

This week was the preliminary stage of our project. Our first assignment consisted of creating a short YouTube video that explained who are group was, what company we chose and why.

So the how did we go about this? Time, effort and more importantly team work.

Our group met several times over the course of the week to develop the video and construct our first part of the paper. We brainstormed during the first meeting...how can we use our marketing knowledge and give this video a creative twist?

We wanted to use graphic and sound aids to create a fun video that was not boring to watch. After planning the outline of the video we gathered all the pictures and sound clips. Damarley used his technical skills to wrap the whole video up and we were happy with our final output.

A Digital Dream Team Production

We began to take the things we were learning in class and pull ideas for our paper. What kind of revenue model does Netflix have? Is the company differentiated in their business model? Do the have a competitive advantage over other players in the market? And finally, how does all this effect our groups marketing plan?

Our group has set at least two times during the week when we can meet and update everyone on the research we found for the second part of the project. We hope that using Google Docs will allow us to constantly work on the paper so everyone can see the changes and our paper can have a nice flow. 

We were assigned a second project where we analyze another e-commerce site. We split the project up into three parts so each member could do their allotted research over the weekend and we plan to meet Tuesday before class to see what each member found and edit our paper together. The following is an outline of what each member was assigned to analyze. 

Ana: Website Optimization

Damarley: Infrastructure

Kate: Business Model

Curious about what site we chose? It's a surprise until next weeks blog so look out!