So the how did we go about this? Time, effort and more importantly team work.
Our group met several times over the course of the week to develop the video and construct our first part of the paper. We brainstormed during the first meeting...how can we use our marketing knowledge and give this video a creative twist?
We wanted to use graphic and sound aids to create a fun video that was not boring to watch. After planning the outline of the video we gathered all the pictures and sound clips. Damarley used his technical skills to wrap the whole video up and we were happy with our final output.
We began to take the things we were learning in class and pull ideas for our paper. What kind of revenue model does Netflix have? Is the company differentiated in their business model? Do the have a competitive advantage over other players in the market? And finally, how does all this effect our groups marketing plan?
Our group has set at least two times during the week when we can meet and update everyone on the research we found for the second part of the project. We hope that using Google Docs will allow us to constantly work on the paper so everyone can see the changes and our paper can have a nice flow.
We were assigned a second project where we analyze another e-commerce site. We split the project up into three parts so each member could do their allotted research over the weekend and we plan to meet Tuesday before class to see what each member found and edit our paper together. The following is an outline of what each member was assigned to analyze.
Ana: Website Optimization
Damarley: Infrastructure
Kate: Business Model
Curious about what site we chose? It's a surprise until next weeks blog so look out!
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