Module 2

Last week the Digital Dream Team spent time completing module 2 for the group project. This consisted of making an internal and external analysis and SWOT of the industry and Netflix specifically.

 Our group split up different sections of the paper as following:
           
              Kate: External market products, consumers, size and trends
                        Internal organization history, products, growth, security, pricing and marketing

              Damarley: External uncontrollable factors, competitive analysis
                                Internal infrastructure

              Ana: SWOT analysis and chart

Each individual worked alone on each part but we all edited each others sections using google docs to organize our paper. We met twice to go over our presentation and look at our paper as a final product. We made sure all our sources were cited correctly and we peer reviewed the paper to make sure it flowed well and had no grammatical errors.

Our group gained a lot of insight into the industry and Netflix specifically when doing this portion of the project. Knowing where the current market stands and potential growth or declines in the future help set up how a company should go about trying to remain successful. Netflix has done a remained fairly stable in the market place and is among the top three competitors for the industry.

Looking further into Netflix' history and internal structure gave our group a better grasp has to what the company did will and what it needed to improve on. We began to develop a sense of the type of consumer's Netflix had and let us have a visual outline of where we wanted the marketing plan to go.